FICCI Frames, India’s premier global media and entertainment convention, celebrates its 25th anniversary this year with Bollywood icon Ayushmann Khurrana announced as its brand ambassador.

Theme: RISE – Redefining Innovation, Sustainability, and Excellence

The theme emphasizes the transformative impact of FICCI Frames in shaping narratives, fostering creativity, and driving the evolution of India’s media and entertainment industry. Ayushmann’s involvement as the event’s ambassador underscores its importance in uniting industry leaders and creative talents.

Global Platform for Collaboration

Held annually in Mumbai, FICCI Frames brings together global influencers, creative professionals, and policymakers. The event includes keynote addresses, B2B meetings, masterclasses, policy roundtables, Best Animated Frames (BAF) Awards, and cultural evenings.

Illustrious History of FICCI Frames

Past participants include global icons like Hugh Jackman, James Murdoch, and Gary Knell, alongside Bollywood stalwarts like Shah Rukh Khan, Aishwarya Rai Bachchan, and Amitabh Bachchan. Chaired previously by legends like Yash Chopra, the event has been pivotal in advancing the industry’s growth.

Ayushmann Khurrana’s Vision

On his appointment, Ayushmann said,
“It is a huge honor to be announced as the first Brand Ambassador for FICCI Frames in its silver jubilee year. This journey, from Chandigarh to being a part of India’s pop culture tapestry, has been incredible. I look forward to championing innovation, disruption, and excellence in collaboration with FICCI.”

Leadership and Focus Areas

Currently chaired by Kevin Vaz (CEO, Viacom 18) with Sandhya Devanathan (VP, Meta India) and Arjun Nohwar (GM, Warner Bros. Discovery), FICCI Frames 2025 will highlight cutting-edge technologies like AI, virtual reality, digital content creation, and the metaverse, alongside traditional media discussions.

A Landmark Event

The 25th edition promises to blend star power, industry innovation, and global relevance, with Ayushmann Khurrana leading the charge. The event aims to inspire future storytellers and redefine the possibilities of India’s media and entertainment landscape.