Mumbai, 27th January 2025: Renowned musical duo Jaani and B Praak have officially launched Kripa Records, a new devotional music label dedicated to creating spiritually uplifting compositions. Inspired by the Sanskrit word “Kripa”, meaning “grace”, the label aims to offer a modern take on devotional music, blending traditional melodies with contemporary production values and visually grand storytelling.

Kripa Records, distributed by Universal Music India, is set to bring together celebrated artists and composers to craft music that resonates with listeners across generations, fostering a deeper spiritual connection.

‘Aayiye Ram Ji’ – A Soulful Beginning

Marking its debut release, Kripa Records presents “Aayiye Ram Ji”, a heartfelt prayer dedicated to Lord Ram, sung by the legendary Shreya Ghoshal. With music composed by B Praak and lyrics penned by Jaani, the song embodies devotion, hope, and the call for divine intervention. It beautifully expresses the longing for peace, righteousness, and justice in a world facing hardships.

Accompanying this spiritual melody is a visually captivating music video featuring Bollywood actress Shriya Saran, who portrays a character deeply moved by the injustices around her. The video highlights the transformative power of divine grace, reflecting how faith can bring hope and change.

Artists Express Their Thoughts on ‘Aayiye Ram Ji’

Shreya Ghoshal, speaking about the song, shared:
“It’s always a blessing to lend my voice to a devotional song, and Shriya has brought it to life beautifully with her heartfelt performance in ‘Aayiye Ram Ji.’ Singing this track was a deeply emotional and sacred experience for me. B Praak and Jaani are exceptionally talented artists, and it’s always a pleasure to collaborate with them. I wish them the very best for this wonderful new initiative with Kripa Records.”

Shriya Saran, reflecting on her experience,

“Shooting for this song in such a serene and divine setting was truly a special experience. As I immersed myself in the story, I felt a deep connection with Lord Ram, making the entire journey incredibly spiritual. Enacting to Shreya’s mesmerizing voice made it even more magical. B Praak and Jaani are brilliant artists, and I believe that through Kripa Records, they will elevate devotional music to new heights.”

Jaani and B Praak’s Vision for Kripa Records

Jaani and B Praak, sharing their excitement about this new venture, said:
“People are really connecting more with spirituality these days, and it feels like the right moment to introduce a devotional music label that appeals to all age groups. With Kripa Records, we aim to bring devotional music with a modern touch and grand visuals, something that has never been explored in this category. We’re excited and hopeful for this journey ahead, and we truly believe this label has the potential to reach new heights, bringing spiritual music to every heart.”

Universal Music’s Take on the Collaboration

Sanujeet Bhujabal, Managing Director – India & South Asia, Universal Music Group, expressed his enthusiasm:
“Our partnership with Jaani has always been rooted in a shared passion for creating impactful music, and together, we’ve delivered some of the biggest hits under Desi Melodies. With Kripa Records, we’re embarking on a journey with Jaani and B Praak to redefine spiritual and devotional music through a fresh approach to visual storytelling. At Universal Music India, we believe in pushing boundaries, and this collaboration is a testament to our vision of offering diverse, meaningful, and emotionally resonant music to audiences everywhere.”

A Spiritual Mission Through Music

With Kripa Records, B Praak and Jaani embark on a heartfelt mission to inspire devotion and touch lives through music. This initiative is their tribute to the divine, a way of giving back to the higher power that has blessed them with success. ‘Aayiye Ram Ji’ is just the beginning, and fans can expect many more soulful and spiritually enriching compositions from Kripa Records in the near future