In a key moment for cultural diplomacy and tourism advancement, Gujarat Tourism Minister Mulubhai Bera met with Abhishek Mishra, CEO of the Dadasaheb Phalke International Film Festival (DPIFF), in Bhuj, Gujarat, on Monday. The meeting reaffirmed their ongoing six-year collaboration and explored new avenues to align cinematic celebration with Gujarat’s evolving tourism landscape.

Focus on Gujarat’s Rich Tourism Landscape and Cultural Identity

The dialogue spotlighted Gujarat’s dynamic tourism ecosystem, which seamlessly blends spiritual, ecological, and historical elements. Minister Bera highlighted key landmarks such as the Jyotirling of Somnath, the iconic Gir Forest — the only home to Asiatic lions, the spectacular Rann of Kutch, and the globally recognized Statue of Unity. He also noted Shivrajpur Beach’s Blue Flag certification as a major stride in sustainable tourism.

DPIFF’s Cultural Platform as a Catalyst for State Tourism

Abhishek Mishra emphasized DPIFF’s mission to serve as a cultural bridge, integrating art, heritage, and travel. He reaffirmed the festival’s commitment to promoting destinations that showcase India’s natural and cultural grandeur and discussed strategies to give state tourism boards like Gujarat’s greater national and global exposure through DPIFF’s platform.

Mulubhai Bera: A Pillar of Gujarat’s Tourism Vision

Having served since 1995, Minister Bera continues to be a driving force behind Gujarat’s tourism surge. His consistent focus on infrastructure, environmental sustainability, and cultural promotion has earned him a reputation as a public servant dedicated to people-first development.

A Shared Vision for Culture-Driven Tourism

The meeting concluded with both leaders acknowledging the potential of continued collaboration between state governance and cultural platforms. With DPIFF acting as a conduit between cinematic excellence and travel innovation, the partnership aims to elevate Gujarat’s tourism image and create new cultural milestones on a national scale.