New campaign celebrates a story rooted in ambition, hustle and the kind of hospitality that supports success for a generation redefining India

Deepika Padukone Embodies the New Generation of Indian Ambition
Deepika Padukone has become a symbol of modern India — bold, multifaceted, and relentlessly driven. Mastering multiple roles with grace, she reflects the ambition and determination of a new generation that is reshaping India’s global identity. As the face of Hilton’s latest campaign, Deepika brings to life a story of growth, resilience, and the importance of thoughtful hospitality.

Hilton Unveils New Campaign Capturing the Essence of The Stay
Launched today, Hilton’s ‘It Matters Where You Stay’ campaign features Deepika in Bengaluru, her hometown. The campaign showcases human moments that define a great hotel experience — moments that fuel success, comfort, and calm. From intuitive design to small personal gestures, the campaign highlights how Hilton’s service supports the fast-paced lives of modern Indian travellers.

A Hospitality Experience Built on the Power of the Little Things
Whether it’s a quiet coffee before a hectic day, a warm welcome after a long journey, or a room that feels both inspiring and familiar, Hilton focuses on the subtle yet significant moments. The campaign underscores Hilton’s philosophy — that it’s not just about where you go, but how you stay. According to Hilton’s CMO Mark Weinstein, “The Stay empowers our guests to rest, recharge, and prepare for whatever the rest of their trip has in store for them.”

Deepika Padukone Highlights the Thoughtful Details of a Hilton Stay
Speaking about the experience, Deepika said, “It’s always the little things: the warm welcome, the personal touches, the attention to detail – that turn a Hilton stay into a memory.” Her personal connection with Hilton’s brand values adds authenticity and warmth to the campaign, echoing the emotions of travellers who seek more than just a place to sleep — they seek a space that supports their journey.

Hilton’s Strategic Expansion in the Indian Market
With ambitious plans to expand its presence tenfold over the next decade, Hilton is set to become a dominant force in India’s premium hospitality space. New hotels in Bengaluru, Surat, Jabalpur, Hyderabad, and Mumbai mark just the beginning. To cater to evolving travel demands, Hilton is also introducing