India’s First Shoppable Music Video “Jordan” by Badshah Premieres on Myntra
Myntra officially launched Glamstream in Mumbai this past weekend, redefining fashion commerce by combining content, celebrity culture, and real-time shopping. The event saw a glamorous turnout of Bollywood stars and influencers including Raveena Tandon, Khushi Kapoor, Neha Dhupia, Sushant Divgikar, and creators like Sufi Motiwala and Renil Abraham. One of the key moments was the exclusive sneak peek of “Jordan” by Badshah, touted as India’s first shoppable fashion music video featuring 17 curated, instantly purchasable looks on the Myntra app.

Glamstream Delivers 4,000+ Episodes, 100+ Celebrities, and 15 Exclusives
Backed by a robust content ecosystem, Glamstream brings over 500 hours of bite-sized, binge-worthy content. Audiences will see stars like Vijay Deverakonda, Zeenat Aman, Tabu, Tamannaah Bhatia, Bhumi Pednekar, and Malaika Arora in formats ranging from music videos and vlogs to talk shows, podcasts, and fictional series — all designed to inspire while you shop.

A Creator-Led Platform That Blends Style, Pop Culture, and Technology
What makes Glamstream distinct is its creator-first DNA. With over 1 million registered creators in the Ultimate Glam Clan (UGC), the platform integrates influencer voices alongside celebrities, enabling a dynamic mix of aspirational and relatable content. The interface allows users to watch and shop simultaneously — turning entertainment into effortless commerce.

Celebrity Voices Laud Glamstream’s Nostalgia, Interactivity, and Style
Khushi Kapoor praised the platform for speaking the language of the younger generation, saying, “It’s fun, engaging, and feels completely in tune with how our generation likes to discover trends today.” Raveena Tandon highlighted the nostalgic value, calling Glamstream “bold, expressive, and full of character” with a strong 90s throwback feel.

Seamless Shopping Now a Tap Away on the Myntra App
Glamstream is embedded within the Myntra app and easily accessible via a floating action button, making it easier than ever to engage with fashion content and instantly shop celebrity looks. The fusion of content and commerce within a single interface reflects Myntra’s continued leadership in experiential shopping.

Myntra Reinforces Leadership in Fashion-Tech Commerce
Sunder Balasubramanian, CMO at Myntra, shared, “Glamstream is not just another content hub; it’s a dynamic playground where entertainment meets instant gratification. We’re giving young India the tools to consume trends, connect with icons, and shop smarter — all at once.”

About Myntra
As one of India’s top destinations for fashion and beauty, Myntra delivers over 9700 brands including global names like H&M, MAC, Levi’s, and Estee Lauder. A Flipkart Group company, Myntra services over 95% of India’s pin codes and is widely regarded as a leader in tech-driven fashion retail.