
Aditya Rikhari Joins T-Series for Films and Non-Film Music Ventures
In a significant move that reinforces its commitment to nurturing fresh musical talent, T-Series has signed rising singer-songwriter Aditya Rikhari for a unique collaboration. The association will see Rikhari working on multiple film and non-film projects, including albums and EPs, as part of a long-term partnership with the music label.
A Promising Voice for a New Generation
Aditya Rikhari, who recently struck a chord with listeners through his T-Series release Sahiba, is now set to expand his creative canvas. Known for his emotive voice and heartfelt songwriting, Rikhari has built a strong connection with fans across age groups. His popularity skyrocketed after the success of Jaana Samjho Na from Bhool Bhulaiyaa 3, which marked a new chapter in his collaboration with T-Series.
Championing Authentic and Honest Music
At just 24 years old, Rikhari is already being hailed as one of the most promising voices of his generation. His lyrics, often marked by honesty and emotional resonance, have set him apart in a crowded music scene. This partnership with T-Series will allow him to continue creating music that stays true to his artistic values while reaching a wider audience.
Bhushan Kumar on Collaborating with Rikhari
Bhushan Kumar, Managing Director of T-Series, expressed his excitement about the collaboration: “Aditya has a voice and style that feels honest and relevant. His songwriting connects effortlessly with today’s generation, and we’re thrilled to work with him on multiple upcoming projects. He’s an exciting talent, and we’re looking forward to shaping this journey together across platforms.”
Aditya Rikhari on His Artistic Milestone
Speaking about the association, Aditya Rikhari shared, “This strategic partnership with T-Series for some incredible upcoming projects is a landmark moment in my journey as an artist. I’ve always held a deep admiration for both music and cinema, and aligning my passion for music with Bhushan Kumar sir’s vision makes this collaboration even more special. It’s not just about reaching wider audiences, it’s about staying true to the kind of music I believe in: heartfelt, honest, and timeless.”
T-Series Continues to Empower Emerging Talent
Through this new collaboration, T-Series reaffirms its dedication to promoting diverse and emerging voices in Indian music. The partnership with Aditya Rikhari is yet another step toward shaping the soundscape of tomorrow with authenticity, creativity, and innovation at its core.
