Mumbai, June 7, 2025: Netflix and Balaji Telefilms Ltd., founded by Ekta Kapoor and Shobha Kapoor, have announced a long-term creative collaboration that promises to elevate Indian storytelling for global audiences. This strategic partnership aims to deliver fresh and compelling narratives across formats, platforms, and genres.

Ekta Kapoor’s Legacy Meets Netflix’s Global Reach

Padma Shri awardee and International Emmy winner Ekta Kapoor has redefined Indian entertainment for over two decades. Her content, whether on television, in films, or on streaming platforms, has consistently resonated with audiences through powerful characters and culturally grounded storytelling. This new collaboration brings together her creative prowess with Netflix’s global storytelling platform.

A Shared Vision for Diverse and Impactful Content

Monika Shergill, Vice-President, Content, Netflix India, shared her enthusiasm:
“Ekta has been a force in shaping Indian entertainment with unforgettable stories and characters that made it to pop culture, even before hashtags existed. Her creative instinct and deep understanding of the audience’s pulse have consistently set her apart. This collaboration will bring unique stories in rooted ways, marking an exciting new chapter in our creative journey.”

Balaji’s Creative Evolution for the Streaming Generation

Ekta Kapoor, Joint Managing Director, Balaji Telefilms, echoed the excitement:
“At Balaji Telefilms, storytelling has always been at the heart of everything we do — whether through cinema, television, or digital platforms. Partnering with Netflix allows us to bring culturally rooted, emotionally resonant stories to a global audience. This new chapter will see us pushing creative boundaries and connecting with viewers everywhere.”

A Proven Track Record of Collaboration

Balaji and Netflix have previously partnered on critically acclaimed and audience-favorite titles such as Kathal, Pagglait, Jaane Jaan, and Dolly Kitty Aur Woh Chamakte Sitare. Their creative synergy has already proven successful, and this new phase promises even more ambitious and experimental projects.

What’s Coming Next: A Bold New Slate

As part of this renewed partnership, an untitled series is already in the advanced stages of development. Projects will be undertaken across Balaji’s key divisions—Balaji Motion Pictures and Balaji Telefilms Digital—ensuring a wide canvas for storytelling that is tailor-made for streaming audiences.

About Netflix

Netflix is a global entertainment leader with over 300 million paid memberships in over 190 countries. Offering a vast range of TV series, films, and games across multiple languages and genres, Netflix provides an uninterrupted and flexible viewing experience—anytime, anywhere.

About Balaji Telefilms

Balaji Telefilms Ltd., helmed by Ekta Kapoor and Shobha Kapoor, is one of India’s most iconic content creation companies. With decades of success in television and cinema, and a strong digital presence, Balaji is renowned for its bold narratives and disruptive storytelling that has transformed Indian entertainment.

Together, Netflix and Balaji Telefilms Ltd. are set to redefine how Indian stories are told—and watched—across the globe.