A first-of-its-kind ready-to-drink breakfast smoothie designed for modern on-the-go lifestyles

ITC Foods has announced the launch of Sunfeast Breakfast Smoothie, a new ready-to-drink beverage created for today’s fast-moving and convenience-driven lifestyle. With this launch, Sunfeast enters the emerging on-the-go breakfast segment with an innovative product that combines familiar kitchen ingredients with modern consumption habits.

Made with wholesome ingredients

The new Sunfeast Breakfast Smoothie is made with Banana, Milk, Almonds, Oats, Dates and 4 Super Seeds. Designed as a quick and enjoyable breakfast accompaniment, the smoothie offers 6g of protein per serving and contains no added sugar, preservatives or artificial flavours, catering to consumers looking for healthier beverage choices.

Catering to changing breakfast habits

Breakfast consumption patterns in India are rapidly evolving as busy schedules and rising health awareness drive consumers toward portable and convenient food formats. The product has been specially developed for modern consumers looking for quick nutrition during morning commutes, hectic workdays and mid-morning hunger gaps.

ITC Foods on the launch

Commenting on the launch, Mr. Vivek Kookkal, Vice President and Head – Dairy and Beverages, Foods Division, ITC Ltd., said, “Consumer expectations from the breakfast category are evolving rapidly. Today’s consumers, especially Gen Z, are looking for products that are convenient yet tasty. This insight led us to create Sunfeast Breakfast Smoothie, a differentiated and innovation-led offering designed for these emerging needs.”

Stylized digital campaign unveiled

To support the launch, the brand has also released a high-energy digital film that presents breakfast as a moment of expression and delight. The film features a young woman turning her kitchen into a performance stage, where a sip of the smoothie transforms into a playful bartender-style act with spinning jars and flying ingredients. The campaign reflects the product’s positioning as a fun, modern and convenient breakfast option.

Price and availability

Priced at ₹45 for a 160ml pack, Sunfeast Breakfast Smoothie is now available across quick commerce platforms, modern trade outlets and general trade stores in metro cities across India.