A Spiritual Collaboration Rooted in Tradition and Vision
T-Series, the world’s largest music label and India’s leading entertainment company, has joined hands with Prarthana – The Sound of Sanatana, a newly launched devotional music label by acclaimed lyricist Manoj Muntashir Shukla and producer Neelam Muntashir Shukla. This collaboration seeks to celebrate and revive the soul of Sanatana Dharma through the timeless power of music.

Honoring the Legacy of Shri Gulshan Kumar
This partnership pays tribute to the spiritual legacy of Shri Gulshan Kumar, whose immense contribution to devotional music has left an indelible mark. By blending his vision with the creative force of Prarthana, the venture aspires to carry forward a divine musical tradition that touches hearts and elevates consciousness.

Empowering the Future of Devotional Music
Beyond preserving the spiritual heritage of India, Prarthana – The Sound of Sanatana aims to shape the future of devotional music by discovering and nurturing emerging talents. It will actively support new singers and composers who are deeply inspired by devotion and eager to contribute to India’s cultural and spiritual fabric.

A Shared Vision of Bhakti and Innovation
Bhushan Kumar, Chairman and Managing Director of T-Series, stated,
“Through this partnership, we honor my father Shri Gulshan Kumar ji’s vision of devotional music as a form of service. We are excited to create a space where both tradition and fresh talent can coexist in harmony.”

Prarthana: A Movement Beyond a Music Label
Manoj Muntashir Shukla and Neelam Muntashir Shukla, co-founders of Prarthana, echoed a deeper sentiment:
“Prarthana – The Sound of Sanatana is not only about reviving the spiritual soul of our music but also about nurturing the next generation of artists devoted to Sanatana Dharma. It’s a movement, not just a label.”

A Harmonious Path Forward
Together, T-Series and Prarthana are set to deliver soulful, transformative devotional content that speaks to both the heart and soul. With this sacred alliance, they pledge to preserve the rich devotional legacy of India while fostering the musical torchbearers of a spiritually vibrant tomorrow.