South Asia’s biggest creative platform returns with a landmark edition

The prestigious Abby Awards powered by The One Club for Creativity is set to return at Goafest 2026, continuing its legacy as South Asia’s leading platform celebrating excellence in advertising, media, marketing, and creative communications. The annual festival remains one of the most influential gatherings in the creative industry, bringing together top professionals, agencies, marketers, and storytellers from across the country and beyond.

Aarti Notiyal makes her jury debut at Abby Awards 2026

This year marks a significant milestone as Aarti Notiyal joins the Abby Awards jury for the first time. With a distinguished journey in journalism and marketing communications, Aarti has consistently focused on storytelling that blends emotional relevance with meaningful audience engagement. Her appointment highlights the increasing importance of authentic and emotionally driven narratives in today’s communication landscape.

Health category emerges as one of the most powerful storytelling spaces

Speaking on the growing impact of the Health category, Aarti Notiyal said, “The Health category today stands as one of the most emotionally powerful spaces in communication. It is inspiring to see brands creating narratives that go beyond awareness and genuinely connect with people through empathy, trust, and authentic storytelling with such extensive participation.” Her perspective reflects how health communication is evolving beyond conventional messaging into a more human-centric and emotionally resonant space.

Bubble Communication celebrates a milestone year

Aarti Notiyal’s debut as a jury member at this prestigious industry platform also comes during a landmark year for Bubble Communication, which is celebrating its 15th anniversary. The achievement adds another layer of significance to her participation at Goafest 2026 and reflects the company’s growing presence in the communications industry.

A diverse panel of creative leaders to shape the Health category

The rapidly expanding Health category will benefit from Aarti’s fresh perspective alongside category chair Praful Akali. The jury panel also includes Neha Tulsian representing Design and Ashish Chakravarty representing Audio & Radio. Together, the panel brings a strong mix of creative expertise and multidisciplinary leadership to the awards.

Abby Awards continue to celebrate campaigns shaping culture and conversations

Organised jointly by The Advertising Club and Advertising Agencies Association of India, the Abby Awards continue to honour campaigns that influence conversations, inspire innovation, and create lasting cultural impact. Powered by The One Club for Creativity and The One Show, the 2026 edition marks the fifth consecutive year of association between Abby Awards and The One Show. Held annually in Goa every May, Goafest attracts nearly 2,000 delegates, making it one of the world’s largest attended advertising festivals.